Wix is a popular cloud-based website builder that lets anyone put together a site with a drag-and-drop editor. Hosting is included, and you don’t need to write any code.
Background
Unlike WordPress, Drupal, and Joomla, Wix is proprietary, hosted software — you can’t download it or move it to another host. Brothers Avishai and Nadav Abrahami started it in 2006 in Tel Aviv, Israel, along with Giora Kaplan. Wix runs as a software-as-a-service (SaaS) platform with a free, ad-supported tier and several paid plans, and it has over 200 million registered users worldwide.
Why People Choose Wix
- A true drag-and-drop editor that lets you drop elements anywhere on the page.
- Wix ADI (Artificial Design Intelligence), which builds a starter site for you off a few questions.
- Hundreds of designer-made templates and an App Market for adding features.
- Built-in hosting and security, plus Wix eCommerce for online stores.
- No technical or coding know-how needed to get going.
Wix is a good fit for beginners, small businesses, and anyone who wants a nice-looking site fast without messing with hosting or maintenance. The trade-offs: it’s harder to move your site elsewhere, and you can’t switch templates once your site is published.
Quick Facts
- Type: Proprietary, hosted (SaaS)
- Founded: 2006
- Founders: Avishai & Nadav Abrahami, Giora Kaplan
- Users: Over 200 million worldwide
- Cost: Free tier plus paid plans
- Hosting: Included — nothing to install